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Gat, a certified astrologer, first studied the discipline in appreciation of its cultural and historical significance. Neha Gandhi, vice president of editorial strategy at Refinery29, agrees.
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Every member of our audience believes that someone is talking to them directly about their life. Indeed, personalization is key. The horoscope column emerged in the early 20th century, and it evolved throughout that century to become more personal, less prescriptive, and heavily focused on the sun signs and their associated personality types, often disregarding more complicated celestial arrangements.
When horoscopes first started appearing in newspapers, they were confined to birth horoscopes for famous people, such as a horoscope of President Woodrow Wilson in the Boston Sunday Post. The first horoscopes to appear in newspapers were feature stories, usually the birth horoscopes of famous people.
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It ran in the Boston Sunday Post. By , several US papers were running a daily horoscope, distributed by the McClure Newspaper Syndicate, the first company to syndicate comics and literary works to newspapers across the country. Catherine Thompson, the Boston astrologer, continued to write for newspapers and was probably one of the first astrologers to do so regularly. Boston Sunday Post , Oct. The Bridgeport Telegram , June 20, A daily horoscope by R. Naylor, celebrated London horoscope columnist, from The feature was so popular that Naylor began a regular column, and the practice spread among UK newspapers during the 30s.
Campion, Nicholas. USA: Routledge, Throughout the 30s, the number of newspapers running horoscope columns surged in both the US and the UK, and astrology in general began to seep into popular culture. This is a playful feature in Vogue about a visit to an astrologer.
Vogue , The cover of American Astrology , a monthly magazine launched in One of the writers for the magazine, Dane Rudhyar, a French-born musician turned astrologist, is credited with the paragraph horoscope format, with one prediction for each sun sign. American Astrology , This one from Vogue appeared in The leap to the paragraph format, one prediction for each sun sign, emerged in the s, just as the daily horoscope column was becoming standard newspaper practice.
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The model is credited to Dane Rudhyar, a French-born musician turned astrologist who championed the popular notion of sun-sign personality types hello, moody Cancers, organized Virgos, and sensitive Pisces with his book Astrology of Personality , published in Previously, horoscopes were divined by consulting all of the celestial bodies in an astrological chart, but as horoscopes became part of popular culture, so did the notion that the sun sign had interpretive significance on its own.
And on October 2, it. Early in the morning on Saturday, September 28, the new moon will rise in Libra, the sign of the Scales. All new moons symbolize new beginnings, and with t. I spent the weekend with Aubrey Marcus, a wellness guru soothing the souls of modern men. On September 23, the fall equinox arrives and Libra season officially begins. The seventh sign of the zodiac is associated with balance, beauty, and sociab.
Refinery Your horoscope for the week—big ideas on the horizon | Milled
On Monday, September 23, day and night will be equal length, and autumn will officially begin. So when the platform Keen invited me.
This Friday will fall on September 13th. Cue the spooky music.
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